Frame 378.png

"I need to get my life in order - I need a proper routine - I can't because I just don't have time and my work schedule is more unpredictable than slots - I wonder if there is an app for this - Oh yes, habit trackers... those never worked for me, but not their fault - (looks at coffee cup) - I should have asked for a mug instead of getting coffee in a takeaway cup - I keep forgetting, its a bad habit - I wonder if there is an app for that - I wonder if a habit tracker could help me with this - I wonder if there is a habit tracker for eco habits generally - (does some research) - I guess not... - How would I design such a tracker?"

- My wandering mind, over a coffee, while waiting for my dentist appointment

There isn't an apparent incentive to living an eco-friendly lifestyle. The individual has little impact in isolation. An eco-lifestyle is a bit of a thankless endeavour - it is achieved in the privacy of one's home/personal/office space. We can't pay people to be eco-friendly because, we'd have too many people to pay for there to be a material impact and it is an obviously unsustainable incentive. The only people who would actually pick up the EcoNudge App are those who are already motivated to be eco-friendly - how can we leverage this? 

- Hashing (partial) out the obstacles to the concept of EcoNudge

IMG_3490_edited

IMG_3490_edited

IMG_3492_edited

IMG_3492_edited

IMG_3491_edited

IMG_3491_edited

Progress 11

Progress 11

Progress 1

Progress 1

Progress 1

Progress 1

Progress 2

Progress 2

Progress 3

Progress 3

Progress 4

Progress 4

Progress 5

Progress 5

Progress 6

Progress 6

Progress 7

Progress 7

Progress 10

Progress 10

Progress 11

Progress 11

Progress 12

Progress 12

Progress 13

Progress 13